Author: Joy Sunday Zaleng

Before looking at how to evaluate market segments, let us have an overview of what market segments imply. Evaluating and

Marketing mix modeling & optimization are basic elements that help in the enhancement of the marketing mix as better allocation

There are many types of bills of exchange which will be further explained in this article. A bill of exchange

From the definition above, we can see that the money market has to do with the sale and purchase of

Capital market instruments include stocks, bonds, equities, etc. A forum is being created where these parties can exchange securities. Here,

Government spending otherwise known as public expenditure helps governments in the production as well as the purchase of goods and

The workers that remain in their jobs until they find a new one are not part of the frictionally unemployed

After a recession is over, structural unemployment can keep the unemployment rate high for a long time. If this unemployment

According to Keynes, cyclical unemployment is caused by too little aggregate demand. It arises when there is a decrease in the demand for

Market share is a type of market prospect ratio that shows the number of sales in an industry that a

Externalities in economics are the indirect cost or benefit that a producer cause to a third party that is not

Monopolists can achieve any level of profit they desire because they have unlimited market power. In monopolistic competition, firms can