Skip links

Marketing Strategies Examples for Small businesses

Marketing strategies are the means by which businesses attempt to achieve their marketing objectives.

There are a wide variety of successful marketing strategies examples that a small business can choose from. Each type of marketing strategy has advantages and disadvantages; therefore, the selection of an appropriate strategy depends on a number of factors, including the nature of the product, the target market, and the resources available to the firm. We will discuss in detail the common and successful marketing strategies examples for small businesses.

Introduction to Marketing Strategies

The concept of marketing strategy is composed of four unique elements: target market, value proposition, communication channels, and positioning. Each element is crucial to the development and success of a marketing strategy.

  • A target market is the group of consumers a company plans to reach with its marketing efforts.
  • A value proposition is an offer a company makes to its target market. It must be compelling enough to motivate customers to buy the company’s products or services.
  • Communication channels are the means by which a company communicates its value proposition to its target market.
  • Positioning is how a company differentiates itself from its competitors in the minds of its target market.

An effective marketing strategy must take all four of these elements into account. Failure to do so can lead to wasted resources and missed opportunities.

Marketing strategies examples

Marketing strategies can be defined as the methods used to promote and sell a product or service and can include things like advertising, public relations, direct marketing, and more.

There are many different ways to market a product or service, so it’s important to choose the right strategy for your business. Depending on your product or service, some marketing strategies will be more effective than others. For example, if you’re selling a physical product, then using a strategy like direct marketing or advertising might be a good option. However, if you’re selling a service or an intangible product, then using a strategy like public relations or online marketing might be a better option.

It’s also important to keep in mind that no one marketing strategy is going to work for every business. You’ll need to experiment and find what works best for you. But once you find a few good marketing strategies examples that work for your business, stick with them and continue to refine and improve them over time.

Who Needs Marketing Strategies?

Whether you are a small business or a large corporation, you need to have a plan for how you will market your products or services because marketing is essential to the success of any company. Therefore, most businesses need marketing strategies to some degree, though the amount of time and resources invested in developing these plans vary greatly.

While some business owners may be able to put together a basic marketing strategy on their own, most will need assistance from marketing professionals at least occasionally. Whether you do it all in-house or outsource to marketing agencies, below are some common examples of marketing strategies that can help promote your business.

10 Marketing Strategies for Small Businesses and Entrepreneurs

  1. Develop a niche market focus
  2. Create a strong brand identity
  3. Invest in search engine optimization (SEO)
  4. Use social media effectively
  5. Generate positive online reviews
  6. Make use of direct marketing techniques
  7. Engage in guerilla marketing tactics
  8. Host special events or promotions
  9. Get involved with your community
  10. Utilize creative marketing strategies.

What are the Benefits of Using a Marketing Strategy?

  1. Marketing strategies can help businesses to target specific markets, which can result in increased profits.
  2. They can improve customer retention rates and increase customer satisfaction.
  3. Increase brand awareness
  4. Boost sales and revenue
  5. Expand your customer base
  6. Enhance customer loyalty
  7. Enter new markets
  8. Promote new products or services
  9. Increase website traffic
  10. Generate leads and sales

List of marketing strategies examples

  1. Advertising
  2. Direct Selling
  3. Word-of-mouth marketing
  4. Point-of-Purchase Marketing (POP)
  5. Cobranding, Affinity, and Cause Marketing
  6. Content marketing
  7. Social media marketing
  8. Inbound Email marketing
  9. Referral Programs
  10. Industry Events
  11. Influencer Marketing Strategy
  12. Lead Generation Strategy
  13. PR Marketing


Advertising is a form of marketing that involves creating and placing ads in order to promote a product or service. Common places for ads include television, radio, newspapers, magazines, and the internet. Paid advertising is one of the most popular marketing strategies examples because it allows you to reach a large audience quickly and effectively.

Using the internet for your paid advertising makes it an extremely powerful tool for marketing your business because you can customize your adverts to target specific demographics, interests, culture, locations, and even behavior (intent-based marketing and identity-based marketing).

Common types of paid media advertising

  1. Paid search ads: These are the ads that show up at the top of a search engine results page (SERP), usually in a yellow “ad” box. You can pay for these ads through platforms like Google Ads and Bing ads.
  2. Display ads: These are banner ads that you often see on websites. They can come in a variety of shapes and sizes, and you can pay for them through ad networks like Google Display Network or AdRoll.
  3. Social media ads: As the name suggests, social media ads are advertisements that run on social media platforms like Facebook, Twitter, or LinkedIn. You can create these ads yourself or use a platform like Hootsuite Ads to manage your social media advertising.
  4. Video ads: Video advertising is becoming increasingly popular, especially on platforms like YouTube and Facebook. You can create your own video ad or work with an influencer to promote your brand in an existing video.

You pay for these types of ads by impressions or per click. So you can pay only when the user sees an ad (paying by impressions) or you get to pay only when a user clicks on the ad (pay per click). The cost for each method varies.

Word-of-mouth marketing

One common strategy is to use word-of-mouth marketing. This involves telling friends, family, and other people about the business and its products or services. This can happen in person, or online through social media and review sites.

One of the best things about word-of-mouth marketing is that it’s free. You don’t have to spend any money on advertising or promotions. All you need to do is provide great products or services and let your customers do the talking. Of course, you can’t just sit back and wait for word-of-mouth marketing to happen. There are some things you can do to encourage it.

Here are a few tips:

  1. Make it easy for customers to leave reviews. Include links to review sites on your website and social media pages.
  2. Respond to all reviews, both positive and negative. Showing that you care about what customers think of your business will encourage more people to leave reviews.
  3. Offer incentives for leaving reviews. This could be a discount or coupon code for future purchases or entered into a contest for a chance

Referral Programs

A referral program is a type of word-of-mouth marketing strategy that encourages customers to refer new customers to your business. The best referral programs offer incentives to customers for each new customer they bring in. These incentives can be in the form of discounts, cash bonuses, or free products. An advantage of this is that customers are more likely to listen to a recommendation from a friend or family member than they are from a company; this makes a referral program an effective way to grow your customer base and generate word-of-mouth marketing for your business.

Inbound Email marketing

Inbound Email marketing is one of the most effective marketing strategies out there. It allows businesses to reach a large audience quickly and easily. Plus, it’s relatively inexpensive to set up and maintain an email marketing campaign.

To get started with email marketing, businesses need to gather a list of email addresses from potential customers. This can be done through sign-up forms on your website or through customer lists from other sources. Once you have a list of email addresses, you can start sending out regular emails with updates, special offers, and other information about your business.


Email marketing can be an extremely effective way to reach new customers and keep existing customers informed about your business.


It’s important to make sure that your emails are well-written and relevant to your audience. Otherwise, you run the risk of turning people off from your business entirely as the target customers may see it as spam.

(POP) Point of Purchase Marketing

Point of purchase marketing is a type of marketing that is designed to encourage customers to buy a product at the moment they are considering it. This type of marketing strategy can be used in physical stores as well as online. There are a few different ways that point of purchase marketing can be used. One way is to place displays near the product that you want to sell. This can be an effective way to catch the attention of customers who are already interested in what you are selling.

Another way to use point of purchase marketing is through coupons and discounts, this encourages customers to buy more in order to get a discount. You can also use loyalty programs to encourage customers to keep coming back.

Point of purchase marketing can be a great way to increase sales and encourage customers to buy products on the spot. If you are looking for ways to improve your marketing strategies, consider using point-of-purchase marketing.

Lead Generation Strategy

A lead generation strategy is a plan for generating new leads for your business. This can be done through a variety of channels, such as online advertising, trade shows, and direct mail. The goal of a lead generation strategy is to generate more interest in your product or service so that potential customers will contact you to learn more.

There are a number of different ways to generate leads. One common method is online advertising. You can use Google AdWords or other online advertising platforms to place ads that target potential customers in your market. Another option is to exhibit at trade shows or other events where potential customers are likely to be in attendance. You can also use direct mail to reach potential customers with information about your product or service.

A lead generation strategy can be an important part of your overall marketing plan. By generating more leads, you can increase sales and grow your business.

PR marketing strategy

Public relations is one of the many examples of marketing strategies; this one involves creating positive relationships with the public. This can be done through various means such as holding events, donating to charity (in the form of societal marketing or social marketing), or issuing press releases. PR marketing can also help you build relationships with influential people and organizations who can help spread the word about your business.

If you’re considering using PR marketing as part of your overall marketing strategy, there are a few things you should keep in mind. First, it’s important to have realistic expectations about the results you can achieve. PR won’t necessarily result in a sudden influx of new customers or sales, but it can help raise awareness of your business and create a positive buzz.

Second, PR takes time and effort to be successful. You’ll need to invest time in developing relationships with key media contacts and crafting well-written press releases or pitch letters. And, it’s important to be patient; PR campaigns often take months or even years to generate results. Finally, while PR can be a cost-effective marketing strategy, it’s not free, you will still need money to fund the campaigns.

Direct marketing strategy

Direct marketing is a type of marketing that involves directly selling products or services to customers without using mass media or other intermediaries. This can be done through various means such as telemarketing, fax marketing, email marketing, direct mail, telephone, email, and SMS marketing.

One advantage of direct marketing is that it allows businesses to target their advertising to specific groups of customers, rather than broadcasting their message to a large audience. This makes it a more cost-effective way to reach potential customers.

Another advantage is that direct marketing can be very effective in building relationships with customers. By interacting with them directly, businesses can create a rapport and foster loyalty among their customer base.

Finally, direct marketing allows businesses to track results more easily than other forms of marketing. This allows them to fine-tune their strategies and ensure that they are getting the most out of their advertising budget. The feedback is instant, if a customer agrees, he buys, if he doesn’t agree you will know the reason why the didn’t; if it is something that needs changes, you can gather the results and then make the appropriate changes to fine-tune your products.

Content marketing strategy

A content marketing strategy is a plan for creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. This marketing strategy example is also known as Blogging. You can have your own blog (a website where you write about content that is targeted at your customers) or you could contact some website owners and offer to write on their own blogs (this is known as Guest Blogging). In Guest blogging, you have to look for a website that talks about what is related to your target customers and not just anyone. You can’t be writing about loans on a website that talks about religion.

Content marketing strategy is often confused with other marketing strategies examples such as inbound marketing or digital marketing. However, there are some key differences. Inbound marketing focuses on attracting customers to your brand (such as attracting customers to your brand using email (this is known as an inbound email marketing strategy), while content marketing focuses on creating valuable content that will keep customers coming back for more.

A good content marketing strategy should be tailored to your business goals and audience. It should also be flexible enough to change as your business grows and evolves.

There are a number of different types of content you can create, including blog posts, eBooks, infographics, and more. The important thing is to create content that is valuable and relevant to your target audience. To ensure your content marketing strategy is successful, you need to promote your content across a variety of channels. This includes social media, email marketing, paid advertising, and more.

By following these tips, you can create a successful content marketing strategy that will help you attract and retain customers.

Social media marketing strategy example

A social media marketing strategy example is a form of marketing that uses social media platforms such as Facebook, Tiktok, Instagram, Reddit, Quora, etc. to promote a product or service. This can be done by creating and sharing content such as blog posts, videos, and images.

Businesses will create profiles on these platforms and post content such as articles, videos, and images. They will also interact with their customers by responding to comments and messages.


Through these platforms, companies can connect with their potential and current customers as well as build relationships with the customers. Another advantage of using this strategy of marketing is that businesses can create brand awareness, and drive traffic to their website or store. Social media marketing can be very effective in driving sales and building loyalty among customers.


Though social media marketing is an effective marketing strategy, it is important to remember that it takes time and effort to be successful. Businesses need to be prepared to commit the necessary resources to social media marketing in order to see results. It takes time to build a loyal following or subscribers to a business profile and sometimes, you may need a lot of money to pay influencers in order to grow quickly.

Influencer Marketing Strategy

Influencer marketing is a type of social media marketing that uses endorsements and product placements from influencers, people with a large following on social media, to promote a brand or product.

This type of marketing can be very effective because it uses the power of word-of-mouth advertising. When an influencer promotes a product, their followers are more likely to trust their opinion and be interested in the product.

There are a few things to keep in mind when using influencer marketing. First, it’s important to choose influencers who are a good fit for your brand. They should have a large following that is relevant to your target audience. Second, you need to make sure that the influencers you choose are genuine in their endorsement of your product. Their followers should be able to tell that they’re not just promoting something for the sake of it. Finally, you need to make sure that your product is actually something that the influencer would use and recommend. If it’s not, their endorsement will ring false and could turn off their followers.

If you do those things, it can be a great way to build your brand’s reputation.

Cobranding, Affinity and Cause Marketing Strategies Examples

Cobranding is a marketing strategy where two or more brands team up to create a product or service. This can be a great way to reach a new audience and create a sense of trust and loyalty among customers. It is often done to share resources, reach new markets, or create a new product that is stronger than the sum of its parts.

Affinity marketing is a type of marketing that focuses on building relationships with customers who share the same interests or values. Through this, a business can connect with customers on a deeper level and create loyalty. It is carried out by partnering with another organization that shares your target audience, sponsoring events that your target audience attends, or creating content that appeals to their interests.

Cause marketing is a type of marketing that supports a cause or social issue. It is often done through donations, product sales, or awareness campaigns. This is a good way of raising awareness for an important issue and building relationships with customers who care about the cause.

Industry Events

As an industry event marketing strategy, participating in relevant trade shows and conferences can be extremely beneficial for your business, especially if you are in the B2B (business-to-business) space. Not only does it put you in front of potential customers and clients, but it also allows you to stay up-to-date on the latest trends and developments in your industry.

If you’re not sure which events to participate in, start by doing some research on the major shows and conferences that will be happening in your industry over the next year. Once you’ve narrowed down your list, reach out to the organizers of each event to see if there are opportunities for your business to get involved.

How to make the most of an industry event

  1. Make sure the event is relevant to your industry. There’s no point in attending an event that isn’t relevant to your business. It’ll be a waste of time and money, so make sure you do your research beforehand.
  2. Look for events that offer educational opportunities. The best industry events offer something more than just networking opportunities. They also provide educational sessions that can help you learn more about your industry.
  3. Choose events that are well-established. The last thing you want is to attend an event that isn’t well organized or doesn’t have a good turnout. Stick to well-established events that have a proven track record.
  4. Plan ahead and set a budget. Determine which events are most relevant to your business and make sure you have the budget to attend them.
  5. Make a list of objectives. What do you hope to achieve by attending these events? Whether it’s meeting new clients, networking with peers, or learning about new trends, make sure you know what your goals are.
  6. Promote your attendance. Use your company’s social media channels to let people know you’ll be at certain events. This will help generate interest and build excitement around your attendance.
  7. Follow up after the event. Make sure to connect with the people you met and follow up on any leads or opportunities that came from the event.

By following these tips, you can make sure that your company gets the most out of attending industry events!


What is the best strategy for marketing?

There’s no easy answer when it comes to the best marketing strategy. The best approach depends on your product, your target audience, and your goals. But there are some general principles that can help you create an effective marketing strategy. Here are a few examples of marketing strategies that can be effective for businesses in various industries:
1. Create a strong brand identity. Your brand is what sets you apart from your competition and makes people remember you. Make sure your branding is consistent across all channels, from your website to your social media profiles to your physical marketing materials.
2. Understand your target audience. Who are you trying to reach with your marketing? What do they need or want? What motivates them? The better you understand your target audience, the more effectively you can market to them.
3. Use a mix of marketing channels. Don’t just rely on one type of marketing, such as social media or email marketing. Use a variety of channels to reach the widest audience possible.
4. Focus on quality over quantity. It’s better to have a smaller group of engaged followers than a large group of people who aren’t interested in what you’re saying. Plan

What is a video marketing strategy?

A video marketing strategy is a plan for using video to achieve specific marketing goals. A video marketing strategy will consider the kind of video you want to create, who you want to reach with it, and what you want them to do as a result.

The first step in creating a video marketing strategy is to identify your goal. What do you want to achieve with your video? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know your goal, you can start to think about the kind of video that will help you achieve it.

Next, you need to consider who you are making the video for. Who is your target audience? What kind of video will they respond to? You need to make sure that your video is relevant and interesting to your audience if you want them to watch it all the way through.

Finally, you need to decide what you want your audience to do as a result of watching your video. Do you want them to visit your website, subscribe to your YouTube channel, or buy your product? Make sure that your call-to-action is clear and easy for viewers to find.